Download: Social Media Communication Concepts Practices eBook (ePub, KINDLE, PDF) + Audio Version


  • File Size: 4664 KB
  • Print Length: 396 pages
  • Publisher: Routledge; 2 edition (July 6, 2017)
  • Publication Date: July 6, 2017
  • Language: English

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Very good book. Well organized., Typically the book provides a extensive look at social press and communication, The book seems to lean very heavily on past and current social media research, providing very little of the author's own ideas. If you prefer a good literature summary, this serves the objective. The book is like one long literature review. Many of the procedures lean more toward Fortune 500 company level procedures not applicable to small PR companies or sections. Books on social press become outdated pretty quickly since the landscape changes almost monthly. Lipschultz is upwards to date on current social media technology, and many of the principles are translatable across platforms. Much of the literature cited is current, and there is a sound foundation on communication theory presented., Great love 'me can walk forever in comfort!

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Social Media Communication Concepts Practices
Average Rating: 4.28
Votes: 13
Reviews: 1