Download: Blue Ocean Strategy Expanded Uncontested eBook (ePub, KINDLE, PDF) + Audio Version


  • File Size: 7573 KB
  • Print Length: 317 pages
  • Publisher: Harvard Business Review Press; Revised ed. edition (January 20, 2014)
  • Publication Date: January 20, 2014
  • Language: English

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The expanded edition of Blue Ocean Strategy, is metaphorical, witty, and almost Biblical in its commentary of the bloody waters of competitive Red Ocean market makes. If only I could say my own quest for enlightenment led me to Chan Kim and Renee Mauborgne’s masterpiece on embracing and leveraging difference. Instead, I was referred to it by way of a young intrapreneur. Based on what we were seeking to achieve in entrepreneurship in our community, he or she strongly recommended that I read it.

I lately ordered the book and could not put it down. The stories were persuasive -- both the winners and losers. While the majority of the expanded edition builds on the original work, the final chapters dispel misconceptions and explore the mis-steps and mistakes of early on Blue Ocean strategy disciples.

?nternet site read, I reflected on the work of developing entrepreneurial ventures in barren and frequently depressed sub-economies in under-served communities. I reflected on the range of talent, resourcefulness, and perseverance in these communities. Why, then, don’t they may have more “Blue Oceans” of uncontested market space? Or even is it that our minds and souls are so numb that, as in the book’s Festival del Sol case study illustrates, we can’t envision the extra-ordinary? Are we moving into self-imposed exile in a proverbial Dead Sea as the Blue Ocean dunes are licking at our feet?

Just ordered the new book released in September and anxiously waiting to read and compare the books., The extended edition of Blue Sea strategy is very regular because in September 2015 the New Sustainable development goals
will be rolled out to replace the old Millennium development goals and they'll have to have a very new approach as we strive to create a new Green economy for the planet. The reason Blue Ocean strategy is very relevant is really because by and large the 'entire world
and JUST ABOUT ALL its 'existing products and services' have been created with little or no attention to sustainability of reference utilization and its life cycle. This provides us an opportunity to 're-think' outside the 'red ocean trap and create new green market spaces
to change each of them. The new Blue Oceans are Green and the various tools will help us create new Green market spaces., This guide defines a way of thinking about business strategy. In addition to the concepts, which make a whole lot of sense, it also provides a concrete, practical framework for creating techniques within an organization to repeatedly implement the proper state of mind. This is true not only for the conceptualizing of strategies, and importantly the execution as well.

Overall, a very well thought out and effectively organized book containing ideas that can be applied immediately.

Good read., The most effective businessperson and business book We have ever read!!!!! Considering start your new business or change the way your company works? Find azure oceans instead of bleeding in pursuit of take a little share of a red ocean market. So so recommended, Mind starting book!, excellent, all i can say is get this book and learn from it. if will change your business thinking about making money forever.
this is the very best business book i have ever read. Actually as i was reading it, i made information on 90% of the pages, because it help me to organize the things i was already doing in business
Obtain this book, Bought this for my girlfriend and she has gotten a great deal useful information from this book. It is jam-packed with amazing knowledge and how to get to where you want to be in business. The moment she's done with the book, I'm going to read it myself.

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Blue Ocean Strategy Expanded Uncontested
Average Rating: 4.70
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