Download: Attention Merchants Scramble Inside Heads eBook (ePub, KINDLE, PDF) + Audio Version


  • File Size: 4012 KB
  • Print Length: 417 pages
  • Publisher: Vintage (October 18, 2016)
  • Publication Date: October 18, 2016
  • Language: English

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Harry Wu's quick run through a history of advertising is a very good read. He combines the fundamentals of how advertising came to be with the historical past mass messaging and propaganda. He takes this trip to our inevitable current day of Facebook, Instagram and the advertising technology that seemingly follows us almost everywhere. This book would be well read by anyone in advertising, pay TV or maybe the media content business., A very useful overview of the history of advertising and marketing as instruments to manipulate us. Will not provide profound solutions to the difficulties. To the level it informs us of what we are now being subject to, it at minimum allows us to control our information environment a little better. We would say it is in important readFor anyone who thinks they understand media., Just like watching a plant growing in time lapse, this book shows the development of the war for our attention. It has been so subtle yet pervasive that nearly all of us didn't even know how deeply we've all been taken in. This book is an excellent support for the need to read DEEP WORK., This was a really well written historical account of our own willingness to trade our attention and entry to information about us for the willingness to view advertisements accompanying some unit of information. We thought the willingness of content creators to discuss their insights and creative imagination online might have received a little more attention. No solutions were really proposed but this could have been a lttle bit much to expect., This book lies out the ebb and flow of marketing how after each rejection by its audience it is about back again tougher than ever to absorb every minute of our being. Well researched and written., This is an important and relevant as Attention will be the new shortage. How and also to whom we give our attention will be the next defining instant in the evolution of our species., I was hoping for a lttle bit more of the leading edge and a bold prediction of what's to come. Like a look back it was well done., Great book that conducts a cursory, but well put together historical past of the advertising industry. What is interesting is that Wu lays out there how we as consumers appear to be aware of advertising and press back after a while whenever there is a new innovation

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Attention Merchants Scramble Inside Heads
Average Rating: 4.16
Votes: 11
Reviews: 1