These days, mobile phones have become an essential part of our lives. This is because consumers are starting to use their devices for a variety of reasons than ever.
As a business owner, this means that your video marketing strategy needs to adjust to this new norm. This will help you reach more customers through different mediums such as videos. Since more and more people are using mobile devices, this means that you need to be careful with how you use video marketing.
Why Use Videos in Your Marketing Strategy?
Videos are a great way to provide meaningful and helpful content to your audience. This also makes video an effective tool to boost your online ranking. Ultimately, your goal is for your videos to be seen by a wide range of audience. You can use social media shares as a stamp of approval. The more likes, shares, and engagement it gets, the higher your chances are to boost your search engine ranking.
Through producing an entertaining or heart-touching video, you have better chances of getting more shares and views. There are many websites where you can post these videos, making it easier for you to gain view. If you’re lucky, they can even share your posts without even spending a dollar. YouTube, Vine, and Instagram are just some of your website options for video promotion. These sites are easily accessible on mobile. They are also designed to make it help your target audience discover your content and share it to social media platform quicker.
According to Digital Insights, 1/4 Facebook users are checking their account more than 5 times per day. The same study has shown that 751 million online users log onto Facebook with the use of their mobile devices. In general, online viewers prefer video. Considering that it stands out visually in newsfeeds, you are more likely to catch your audience’s attention with this type of content.
Here are other reasons why this type of content is a must in your marketing strategy:
Easier to Grab Attention
Most online users now prefer watching video to consume content. Even if your page is well optimized or has a lot of helpful information, it might not get that much traffic if it’s just full of text. If a picture is worth a thousand words, imagine how efficient videos can be in delivering content. An embedded video can boost other types of content and breaks up a huge chunk of text, intriguing your online viewers. While images can work in a similar way, they do not capture emotions and curiosity like a video does.
Time to Pass
Mobile devices help the time pass. People use it while waiting for the bus, preparing meals, or even waiting for a meeting to start. This is a great opportunity for your brand to make use of this. Through this, you can create top-funnel content in order to draw people into your video.
Access to Wi-Fi
With free Wi-Fi, people no longer have to worry about exceeding their plan’s data limit or incur additional charges. Most public places now have free Wi-Fi. Businesses such as restaurants and cafes even use it to attract customers. This allows more people to use their smartphones or tablets in order to view video content.
If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.